Supergreens, Longevity Supplements, and All-in-One Formulas:
Health Revolution or Clever Marketing?
In recent years, there’s been a sharp rise in “all-in-one” nutritional supplements like AG1 (Athletic Greens) and IM8. These products promise to support energy, immunity, digestion, cognitive function, and even longevity, all in one daily scoop or sachet. With sleek branding and a science-forward narrative, they appeal to those seeking simplicity in an increasingly complex world of health optimization.
But how much of this is scientific reality and how much is smart marketing? And most importantly: how can we assess their impact objectively, using biological data?
The Concept: Intelligent, Holistic Supplements
AG1 (formerly known as Athletic Greens) and IM8 are leading examples of this growing trend. These supplements usually claim to replace 10 to 15 separate products by combining:
Vitamins and minerals (B12, magnesium, zinc, selenium…)
Probiotics and prebiotics
Adaptogenic herbs (ashwagandha, rhodiola…)
Plant-based antioxidants (spirulina, chlorella…)
Digestive enzymes and mushroom extracts
Some are NSF Certified for Sport, adding legitimacy for athletes. Others highlight being “third-party tested” or “clinically backed,” though few publish transparent, peer-reviewed studies. The goal is to cover all micronutrient bases while also targeting inflammation, stress, and gut health.
2. What Do the Biological Data Show?
The benefits highlighted are numerous: better vitality, digestive comfort, mental clarity, physical recovery…
Some preliminary studies (sometimes funded by the brands themselves) suggest effects on the intestinal microbiota or digestive mucosa integrity.
But in practice, to evaluate these effects, certain blood biomarkers can be useful:
• Iron, B12, folate status
• Vitamins A, D, E, K
• CRP (inflammation), zinc, magnesium
• Oxidative stress markers or liver metabolism markers
It’s also important to highlight some limitations:
• Powerful active ingredients (like ashwagandha) may not be suitable for everyone
• Risks of overdose or interactions exist
• The lack of personalization makes these formulas less adapted to certain profiles
3.Why Does This Model Appeal So Much?
The success of products like AG1 and IM8 lies not just in their formulation but in their branding and storytelling. The key marketing levers include:
Association with elite athletes and celebrities (e.g. David Beckham, professional teams)
A visual identity that evokes science, purity, and performance
The promise of simplicity in a chaotic wellness landscape
Daily rituals: one scoop, every morning, no guesswork
For many, these supplements symbolize a shortcut to wellness, bypassing the need for multiple pills or complex protocols. This convenience, combined with premium positioning, creates a strong psychological appeal, even if the biological benefits vary widely between individuals.
4. Insights from a Preventive Health Laboratory
At Labology, we routinely see patients who want to optimize their energy, stress resilience, or micronutrient balance often after starting supplements like AG1 or IM8. What we’ve learned is simple: the same product can help one person… and be completely unnecessary for another.
That’s why we strongly recommend measuring key biomarkers first, through a blood check-up tailored to your lifestyle, age, and goals.
With objective data, it becomes possible to:
Confirm or refute a real deficiency (e.g. B12, iron, vitamin D)
Monitor inflammation (CRP), oxidative stress, or detox capacity
Avoid redundancy or excess (e.g. already-high magnesium or folates)
Track actual improvement after starting a supplement
In this context, all-in-one blends may become a useful support, but never a substitute for personalized care.
5. Some Guidelines for Conscious Choice
Thinking about trying one of these “super supplements”? Here’s what we recommend:
Consider it if: your diet is inconsistent, you travel often, or you’re in a high-performance phase (intensive training, high stress, recovery…).
Always check the label: look for daily values (%DV), proprietary blends (often vague), and third-party certifications.
Be cautious if you’re pregnant, on medication, or have chronic health conditions.
Test before and after: a basic Essential Check-up with vitamins (B9–B12) can objectively show what your body really needs and whether the supplement has any measurable effect.
Supergreens and all-in-one supplements may offer a convenient way to support general health but they’re not a magic fix. Their true value depends on your individual biology, lifestyle, and consistency of use.
At Labology, we believe in pairing modern supplementation with data-driven insights. Our personalized blood tests help you make smarter decisions based on facts, not just promises.